Russian Band Sansara's New Video: A Turn in Russian Society?

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Back in June of 2021, a novel thing occurred in Russia society, furthering the cause of pro-LGBT advocacy. The Russian indi-rock band Sansara, whose name is derived from the Indian word for the world ["samsara"], released the music-video to their song "We Will Become Better." Reminisiant of lucid-dreaming, with music evoking 1950s/60s bard-meets-New Wave, the video concludes with the formidable phrase, "Love is everyone's right." While coverage on the video is decidely low, the film's writer Evgeny Primachenko chalking it up to fear of backlash, alternate sources have been widely covering it, an interview with Evgeny from Wieden+Kennedy revealing that it was through his partnership with the Yekaterinburg branch of The LGBTQIA+ Network that the film got off the ground. The music-video/short-film, with international collaboration, was created to mark the 1-year anniversary of the 2020 radification of new amendments to the Russian consitution, of which the "institution of wedlock" was officially secured as that between a man and a woman.

Background Information

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